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Two Entrepreneurs Find Niche in Custom Wooden Bicycles

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This story appears in the November 2012 issue of Entrepreneur. Subscribe »

Entrepreneurs: Master woodworkers Bill Holloway and Mauro Hernandez, who craft custom wooden bicycles using traditional techniques through their San Jose, Calif.-based business, Masterworks Wood and Design.

"Aha" moment: In 2010, orders had slowed for custom furniture, doors and moldings made with traditional woodworking techniques, leading the pair to toss around ideas for new products. "Someone said, 'I bet you can't make a wooden bike,'" Holloway remembers.

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