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Why Bigger Isn't Better for Logo Design

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This story appears in the December 2012 issue of Entrepreneur. Subscribe »

As Americans, we're conditioned to assume that bigger is always better. Bold, bombastic, intrinsic value--bigger stuff packs more punch!

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But in the world of logo design--particularly among those who create logos for mobile apps--big is the enemy. Instead, the goal is to convey the power and reliability of your brand in an image the size of a piece of Chex cereal.

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