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College Entrepreneur Dives Into Niche Business

This story appears in the December 2012 issue of Entrepreneur. Subscribe »
Think tanks: Anything Coral's Ian McMenamin.
Think tanks: Anything Coral's Ian McMenamin.
Photo© John Valls

Neon-tipped blue Ricordea Yuma coral is hard to find. Ian McMenamin has a waiting list of clients looking for the rare species, which sells for up to $2,000 per one-inch piece. "In other industries, when demand goes up, you can call the factory and increase production," he says. "You can't do that with coral."

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