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Twist Of Fate

The inspiring story behind America's latest snack-food craze.

This story appears in the July 1996 issue of Entrepreneur. Subscribe »

If you don't believe anyone would start a business just to help others, then you haven't heard how Anne Beiler, 47, turned a farmer's market job into a thriving pretzel franchise.

Auntie Anne's Inc. (so named for the moniker Beiler's 30 nieces and nephews know her by) reached $81 million in sales in 1995 and projects sales of $100 million this year. Since its launch in 1988, the company has grown to include 17 company-owned stores and 312 franchises. What's most amazing about this explosive growth is that the company doesn't actively pursue franchising-yet still receives 20 to 30 calls a day from franchise prospects.

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