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The Ethics Coach on How to Maintain the Integrity of Your Brand

This story appears in the February 2013 issue of Entrepreneur. Subscribe »
Welcome to our column on ethics and small business. Do you have an ethical dilemma? Write to The Ethics Coach at

Trust and reputation are assets entrepreneurs must work continually to increase--consider them as "currencies" that can be measured far beyond dollars, and that are quickly spent when decisions are made to ignore or mishandle ethical issues. Let's tackle your questions on these valuable commodities.

Daniel Stolle

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