Technology

The Basics: 3 Important Tips for Creating Killer Mobile Apps

The Basics: 3 Important Tips for Creating Killer Mobile Apps
Image credit: Shutterstock
Entrepreneur Staff
Director of the Entrepreneur Partner Studio
min read

With thousands of apps in the Apple App Store and Google Play -- not to mention Windows and BlackBerry's growing app stores -- entrepreneurs and developers have a lot to consider when creating new apps they hope to get accepted into the marketplaces. What's going to set yours apart from all the others and ensure a smooth submission process?

We spoke with mobile expert Prasant Varghese, a usability analyst at New York City-based IT services firm Icreon. Here are his three basic, yet essential tips for creating the best, most efficient apps possible:

1. Think different.
Let's face it, who needs yet another tip calculator or flashlight app? Coming up with something no one has seen before can obviously set you apart. But coming up with the next big thing isn't always easy. The first thing you'll want to do when launching any type of app is study your competitors.

"Learn their apps by heart -- every nuance and interface component," Varghese says. "Then write down every annoyance, every seemingly unnecessary component and software glitch that their apps have. When working on your app, avoid those mistakes completely."

Related: 5 Tools for Building a Shopping App

2. Prioritize design.
With droves of apps already in the marketplaces, Apple and Google aren't starving for new apps, meaning they can easily delay acceptance of an app if it doesn't create a compelling experience.

"Focus on delighting people and making your product usable," Varghese says. "Fancy animations and graphics are fun, but if they serve no purpose, eliminate them." Study how people interact with your app and make improvements as necessary.

3. Be efficient.
Smartphone and tablet apps have limited computer power allocated to them. So, apps that excessively eat up 3G or 4G data are often more prone to crashing and can possibly be shunned by the app stores. Your app's essential functionality is using data as efficiently and effectively as possible, Varghese says.

"From a consumer perspective, most of the U.S. has approximately 1GB of data they can use per month based on their cell phone plan," he says. "Be confident that your app will be one of the handful that is constantly used [rather than downloaded and forgotten about] and try to avoid using more than 100 MB of a user's data."

Related: How a Giveaway Helped a Developer Boost App Store Rankings

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Here's How to Stop Third Parties From Reading Your Gmail