How Mail-Order Chickens Became a Multimillion-Dollar Venture
Selling pet chickens by mail may sound like a business scheme that isn't fully incubated, but for married couple Derek Sasaki and Traci Torres of Monroe, Conn., it has turned into a multimillion-dollar venture, My Pet Chicken (MPC). And why not? Chickens make antic companions--less needy than dogs, less judgmental than cats--and you'll always have eggs for breakfast.
Over the last few years, the idea of chickens as pets, especially as suburban and urban ones, has exploded nationwide right alongside Sasaki and Torres' website, MyPetChicken.com. It's a clearinghouse of chicken-care information and an extensive e-commerce site devoted to chicken feed, henhouses and chicks for sale in lots as small as three hatchlings. MPC works with a hatchery that offers its customers chicks that can lay a myriad of egg varieties, from spotted to green-tinted, delivering them via Express or Priority mail. (Fun fact: The U.S. Postal Service has been shipping live baby chicks for 95 years.)
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
-
7 Meaningful Ways Your Business Can Honor Memorial Day
-
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
-
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
-
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
-
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
-
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform