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What to Do If You Hate Your Brand

This story appears in the April 2013 issue of Entrepreneur. Subscribe »

Loyal customers? Check. A trustworthy team? Check. Solid profit? Check. But something's nagging at your gut. While everything looks right, it doesn't feel right. This isn't what you set out to build. You hate it. Or maybe you're just bored. Something needs to change--and fast. You need to upend your brand.


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