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How Much Confidence Is Too Much?

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This story appears in the May 2013 issue of Entrepreneur. Subscribe »

Being right feels awesome. There's nothing quite like discovering that you had an idea or made a decision that didn't just work--it rocked. But while ending up in the right is lovely, stubbornly refusing to give up on being right is not good for business. Just ask Jeff Booth, president and CEO of BuildDirect, a Vancouver, British Columbia-based retailer of flooring and other building materials. He's been there.

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