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How to Keep Employees Engaged

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This story appears in the May 2013 issue of Entrepreneur. Subscribe »

We see it every day at the office: the I'm-in-pain-because-I'm-working-so-hard face. It may look convincing, but it's not a metric for effectiveness.

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"It's an illusion that the harder and faster we work, the better our solutions will be," says Diane Fassel, founder of Boulder, Colo.-based Newmeasures, which helps companies upgrade effectiveness through something better: increased engagement. "The mindset is that more is better. They're not thinking that effectiveness is more productive than quantity," she says.

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