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Your Secret Weapon in Sales? The Phone

min read
Opinions expressed by Entrepreneur contributors are their own.

The phone has become an underutilized sales tool, says Ilise Benun of Marketing Mentor. Emails and tweet lack a human touch, she says. So think about dialing the next time you want to reach a sales prospect. But before you pick up the phone, do your homework and determine how you can best help your potential customer. Make sure you leave a customized message in the likely event they don't answer -- and follow up with an email. Lastly, don't worry about being annoying, as you may be calling someone just when they need you most.

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