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Analytics Platform Focuses on the Only Stat That Matters: Revenue

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This story appears in the June 2013 issue of Entrepreneur. Subscribe »

Page views are so five years ago. Same with unique visitor counts and app downloads. In fact, according to Suhail Doshi, CEO of Mixpanel, those are nothing but "bullshit metrics." Instead, Mixpanel tracks and measures the action of individual users across a site and/or app and quickly determines how much each one is worth as a customer.

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