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How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social Networking

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This story appears in the June 2013 issue of Entrepreneur. Subscribe »

Michael Jacobs traveled to Bangalore, India, in the summer of 2012 to participate in a study-abroad program through the Eller College of Management at The University of Arizona. As part of his program, he attended networking events and toured local businesses. A senior in business management, Jacobs hoped to maintain the relationships he formed, but when attempting to connect online with the people he had met, he encountered a problem."I couldn't spell their names, and that made it impossible to find them on social networks," he recalls.

Relationship experts: SociaLink's Michael Jacobs (left) and Hector Rosales.

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