Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location
Image credit: Engadget-news.tumblr.com

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Director of the Entrepreneur Partner Studio
2 min read

Pinterest, the popular social network where users "pin" photos and other content to their digital boards, has released a pair of new features that could help business owners sell more of their wares.

Starting today, users who click on pins of products like furniture and clothing will be able to see more than just a compelling image. Information such as price, availability and where they can buy the items will be included. Pinterest is calling the new feature "rich pins."

For now, only products from a handful of companies -- including Anthropologie, REI and Target -- will include the new information. Other businesses that are on Pinterest and want to participate can contact Pinterest through their developer site to get started, a spokesperson says in an email. There are no fees for businesses to participate.

Related: 10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)

Pinterest is also including more information on certain pins about recipes (cook time, ingredients and servings) and movies (content ratings and cast members).

What's more, Pinterest plans to make the "Pin It" button, which allows users to click on items on other sites and share them on their Pinterest boards, available in mobile apps. Right now, the button is only available on the mobile apps of nine businesses, including Behance, Etsy and Modcloth.

To access the new pins, users will need to click the "Get it now" button on top of the home feed in order to update to the redesigned version of Pinterest, which was released in March.

Related: 8 Pinterest Boards Worth Creating for Your Business
 

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur