The Key to Building a Strong Online Reputation (Infographic)

The Key to Building a Strong Online Reputation (Infographic)
Image credit: Strategy6.com
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Managing your brand's reputation is increasingly complex in today's digital world. It's no longer enough to control your image in traditional advertising. A slip-up on Twitter or a faux pas on Facebook could cost you customers or bruise your business's reputation for good. According to research compiled by Boca Raton, Fla.-based advertising agency MDG, 92 percent of consumers trust opinions posted online by other consumers, yet less than half of corporate communications professionals feel prepared to handle an online brand crisis.

Related: Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

So how do you ensure that your company is positioned to avoid digital blunders, as well as build and maintain a strong reputation with your customers? First, study how big brands like Target and American Airlines interact with their customers online. Next, build a plan for monitoring your online presence and engaging with your customers.

Take a look at the infographic below for dos and don'ts from case studies of four major brands and advice on how to build a strong online reputation for your business.

  

Click to Enlarge (+)

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur