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The Pitfalls of the Perpetual Startup

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This story appears in the June 2013 issue of Start Up.

Here's a question for you: When did Facebook lose its startup status? I found myself befuddled by this question recently, and it led me to wonder when a business can no longer call itself a startup. Case in point: A 5-year-old company (which will go unnamed) I was profiling recently billed itself as a startup. I wondered: Is there any advantage to a company continuing to call itself a startup even though it has been around for a few years?

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