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Why iPads Are the New Retail Design Must Have

This story appears in the August 2013 issue of Entrepreneur. Subscribe »

As far as airport experiences go, the Delta Airlines terminal at New York City's LaGuardia is a fairly memorable one. There are iPads as far as the eye can see: at restaurant tables, on food counters and within reach of every waiting area. It's clear that travelers appreciate being able to browse news sites, write Facebook updates and play games. But OTG Management, Delta's food and beverage partner at LaGuardia, debuted the iPads in June 2012 for one main reason: to drum up business.

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