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How Established Businesses Can Benefit From Crowdfunding

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This story appears in the August 2013 issue of Entrepreneur. Subscribe »

Paul Fulton could have easily turned to his Silicon Valley connections to help bankroll a new product from his startup Cloudsona, which makes and sells wireless wristbands that synchronize with light shows at concerts, clubs and sporting events. The man knows people; he has held top positions at Compaq and 3Com and worked as an entrepreneur-in-residence at the Mayfield Fund before founding a software company that was later sold to Cisco. But to fund and launch Cloudsona's latest product, Fulton turned to Kickstarter.

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Wave, a wristband and smartphone app

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