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5 Simple Tips for Marketing to Nerds

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This story appears in the August 2013 issue of Entrepreneur. Subscribe »

A broad demographic with fickle yet discerning tastes, nerds can be either a super-sidekick or an archenemy to small businesses. Nerdist's Chris Hardwick and Peter Levin speak geek, and they offer these tips for casting a level-12 charm spell on this influential audience.

Share your passion. "You can nerd out on anything," Levin says. Say you run an auto-parts dealership--that really means you're into classic cars and engineering. If you own a vineyard, you're nerding out on agriculture, weather and topography. "You can extrapolate that pretty far, as long as you stay true to the intersection of passion and information."

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