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Harvard Students Reimagine the Cosmetics Business

This story appears in the September 2013 issue of Entrepreneur. Subscribe »

From social apps to online games, Facebook has inspired countless ventures. But Birchbox, founded by Hayley Barna and Katia Beauchamp, may be the first that is of, by and for the Facebook generation.

In true Social Network fashion, the two hatched a new e-commerce model for beauty products during their last semester at Harvard Business School in 2010. With their concept for subscription-based monthly goody boxes packed with four to five deluxe-size sample products, the co-CEOs, both now 30, appear to have solved the health and beauty industry's online sales problem.

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