Subscribe to Entrepreneur for $5
Subscribe

Harvard Students Reimagine the Cosmetics Business

By
This story appears in the September 2013 issue of Entrepreneur. Subscribe »

From social apps to online games, Facebook has inspired countless ventures. But Birchbox, founded by Hayley Barna and Katia Beauchamp, may be the first that is of, by and for the Facebook generation.

In true Social Network fashion, the two hatched a new e-commerce model for beauty products during their last semester at Harvard Business School in 2010. With their concept for subscription-based monthly goody boxes packed with four to five deluxe-size sample products, the co-CEOs, both now 30, appear to have solved the health and beauty industry's online sales problem.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code
				ZENDESK