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Twitter's Latest Acqui-Hire Drives Continuing Education for Employees

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Opinions expressed by Entrepreneur contributors are their own.

Twitter's engineers are getting a chance to upgrade their brains.

Silicon Beat

On Tuesday, the social network announced that it had launched Twitter University, an internal company initiative to provide its engineers with new programming skills.

"Being able to continually learn on the job and develop a sense of expertise or mastery is a fundamental factor in success in the technology industry and long-term happiness at a company," Chris Fry, Twitter's senior vice president of engineering, wrote in a company blog post.

Continuing education is apparently so important to Twitter that it was willing to acquire an entire startup to make it happen. In his post, Fry disclosed that Twitter had bought Marakana, a company developing open-source training for software engineers. Marakana founders Marko and Aleksandar Gargenta have joined Twitter and are spearheading the Twitter University program.

Naturally, the program has its own Twitter account. It promises to provide discussion and sharing of ideas around emerging technologies. And in keeping with Marakana's open-source principles, Twitter plans to make some of the Twitter University content available online for anyone who wants to learn from it, Fry said.

Twitter did not disclose the terms of the Marakana deal.

Related: 3 Ways You're Derailing Your Employees' Productivity

Brian Patrick Eha

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Brian Patrick Eha is a freelance journalist and former assistant editor at Entrepreneur.com. He is writing a book about the global phenomenon of Bitcoin for Portfolio, an imprint of Penguin Random House. It will be published in 2015.