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The Delicate Balance of Good Website Design

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This story appears in the September 2013 issue of Entrepreneur. Subscribe »

When retired lawyer Michael Lowe and son-in-law John Uselton launched New Columbia Distillers, the first distillery in the nation's capital since Prohibition, they were thirsting for a and brand that would capitalize on the story of their inaugural brew, Green Hat Gin.

Paying homage to D.C.'s spirited past, the name nods to infamous bootlegger George Cassiday, whose trademark was a green fedora.

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