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6 Reasons Why Vine and Instagram Videos Are Great for Your Business

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This story appears in the October 2013 issue of Entrepreneur. Subscribe »

The introduction this year of Vine and Instagram videos spawned a new kind of content marketing: the short-form social video.

What does this mean? It means video that's super-snappy: just six seconds for vine, 15 seconds for Instagram. And it comes with social media sharing elements baked right in, not bolted on. Vine is owned by Twitter, so videos can be embedded in an in-stream tweet; Instagram is owned by Facebook and is an active social photo platform in its own right.

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