Subscribe to Entrepreneur for $5

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

This story appears in the October 2013 issue of Entrepreneur. Subscribe »

The introduction this year of Vine and Instagram videos spawned a new kind of content marketing: the short-form social video.

What does this mean? It means video that's super-snappy: just six seconds for vine, 15 seconds for Instagram. And it comes with social media sharing elements baked right in, not bolted on. Vine is owned by Twitter, so videos can be embedded in an in-stream tweet; Instagram is owned by Facebook and is an active social photo platform in its own right.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks