How 3 Companies Use Storytelling as Advertising
Living the Life
A few months before launching his Jackson Hole, Wyo.-based company Stio last September, Stephen Sullivan introduced the outdoor apparel brand with a blog called The Town Hill Chronicles. The blog, by a team of professional writers, profiled people living in mountain communities across the U.S. In doing so, it helped Stio tell its brand story, build an audience and establish a set of values and an emotional connection to the outdoor experience--all before unveiling the website and brick-and-mortar store.
Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40
Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.
Not ready for an annual subscription?
Get 3 months free with code
Presented by zendesk