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This New App Edits Raw Video on the Fly

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This story appears in the October 2013 issue of Entrepreneur. Subscribe »

"It's very easy to capture videos," says Magisto CEO Oren Boiman, "but it's hard to create something worth sharing." Boiman's 2-year-old Israel-based firm (with offices in San Francisco and New York City) wants to help rectify this with a smartphone app that automatically edits mind-numbing iPhone or Android footage into a snappy clip.

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