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In the information age, knowledge is your best weapon.

This story appears in the September 1998 issue of Entrepreneur. Subscribe »

P>Think about it: Much of what you've learned in the past, while it may have been accurate at the time, has since changed, leaving you misinformed or uninformed-so that a lot of what you thought you knew for a fact is actually wrong. In social situations, your lack of up-to-date information is inconvenient, but in business, it's suicidal.

You must realize that in business, just as in sports, people are constantly trying to become better than you, and some of them succeed. The ones who do have mastered the art of learning.

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