Marketing

Branding Firm Wows With Fresh Package Designs

Branding Firm Wows With Fresh Package Designs
Magazine Contributor
1 min read

This story appears in the November 2013 issue of . Subscribe »

Who: Dallas-based packaged-goods company Kusin & Kusin launched the first-ever dry-application, odor-eliminating pet wipe, in a clever reusable pouch designed by Los Angeles branding firm Ferroconcrete.

What: Reviver Pets Freshening Swipes are sold exclusively at Petco. The existing "pet-odor removing" products are based on wet sprays or wet wipes, says Scott Meisse, project director at Ferroconcrete. "Reviver Pets is radically different by being dry and completely reusable, two things no one would expect in the category. We didn't really consider any product as competition; we considered consumers' expectations and purchase habits as the competition and greatest challenge."

Reviver Pets Freshening SwipesWhy we love it: This package has personality: It is fun yet clean, bold and effective. The resealable perforated pouch, with minimal marketing copy, is designed to sit in a custom countertop display. It relies on a clear window to show the dry wipe, and the shape of the window clearly indicates the end user: dogs, cats or pet parents.

 

More from Entrepreneur

Corene Summers helps clients advancing their health, careers and lives overall through reducing stress, tension and optimizing sleep.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur