What Type of Entrepreneur Are You?

Guest Writer
Chief Strategy Officer for AirPR
4 min read
Opinions expressed by Entrepreneur contributors are their own.

My affection for entrepreneurs is matched only by my obsession for comedy and French things. Over the past decade I’ve been related to them, elevated them, dated them…and at times, even hated them.

A former colleague of mine and I spent years launching tech startups in the U.S. market. Along the way, we encountered hundreds of entrepreneurs, guided them through tough decisions, and often talked them off cliffs -- acting more as psychologists than communications professionals.

This experience taught me a few things about what it takes to be an entrepreneur and the diversity of personalities that claim the title. In a fun game of what I call “psychological entrepreneur-typology,” I bring you a somewhat pseudo-scientific categorization of this special breed of human:

1. Superpreneur
The Superpreneur needs little introduction, mostly because you know and feel them when you see them. Their entrepreneurial pursuits span space, time, countries and nations. They typically bite off more than they can chew in one, let alone four, lifetimes. Think Richard Branson, Elon Musk and Steve Jobs.

Want to become a superpreneur? Good luck. They’re as chaotic as they are awe-inspiring: Their road to success is a labyrinth of disconnected strokes of good fortune and unpredictable market timing infused with unparalleled genius.

Related: Richard Branson on Leadership Lessons From the Unflappable Steve Jobs

2. Localpreneur
This particular type of entrepreneur shares qualities with the Superpreneur, minus the mammoth global focus. Their ambitions may be smaller, but their efforts can also be life changing.

One close to home example of this type of entrepreneur is the Driver brothers, Adam and Graham, who applied their business chops to open Driver’s Market in Sausalito, Calif., -- along with a handful of their friends who have roots in the town.

The addition of Driver’s to my local community has had a profound impact that I feel and appreciate on a daily basis. They have quite literally changed the lives of thousands of locals, rooted in their goal of connecting people with each other and the foods that they eat.

3. Wingpreneur
Ahhh, the Wingpreneur. One of my personal favorites. The Wingpreneur can be likened to Batman’s Robin. Without her, the entrepreneur would not be nearly as powerful -- or likeable for that matter -- as the “wing” has a specific talent for assuming leadership when appropriate but happily taking the passenger’s seat so the entrepreneur can shine.

These folks are often found in “COO” or “co-founder” positions and are best suited to partnerships where they are not assuming all the risk. Typically, they are also adept at providing order to the chaos.

Related: Are You a Risk-Taker or Just Reckless?

4. Productpreneur
As a General Partner for Mohr-Davidow Ventures in Silicon Valley, Bryan Stolle encounters thousands of entrepreneurs a year as he seeks out startups to add to the company’s growing portfolio. More and more, on his various ‘trep finding journeys, he encounters an emerging type of entrepreneur who places product at the center of his vision:

“Typically, these folks are engineers who have technical expertise, but very limited experience in leadership, management or what it takes to build a significant company. While they are innovators in terms of envisioning a new product idea, they are best served finding a partner who can build a company around the product.”

5. Fauxpreneur
As startups explode in number, and having one is this generation’s version of having a band in the 90’s, another emerging type of entrepreneur is what I tenderly refer to as the Fauxpreneur. If you don’t speak Frenglish, or haven’t heard of “faux fur” this will sum it up:

“Prestige is like a powerful magnet that warps even your beliefs about what you enjoy. It causes you to work not on what you like, but what you’d like to like.”
– Paul Graham.

Know any of these entrepreneurial types? Have anything to add? Let us know with a comment.

Related: Are Entrepreneurs Born or Made?

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.