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4 Steps to Establishing Your Business on Review Sites

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This story appears in the January 2014 issue of Entrepreneur. Subscribe »

Let's start with a question: Are online reviews important to your customers? The answer: Only if you want to sell something. Consumers, whether they're in the market for a Tesla or a toaster, are increasingly savvy, and a recent survey from software company Baynote and the e-tailing group cited online ratings and reviews as the most influential source of information for those making both online and in-store purchases.

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