Rev It Up

Logging on to the newest marketing ideas.
Magazine Contributor
2 min read

This story appears in the August 1998 issue of Entrepreneur. Subscribe »

Longtime veteran Tim knows enough to know he doesn't know everything. "Marketing has gotten so complicated," says the president of Westport, , firm David X. Manners Co. Inc. "It used to be that you could create a 30-second spot with a simple, one-dimensional message in it and build a brand that way," Manners says. "For a whole host of reasons, though, that's just not possible anymore. If you're going to succeed now, you have to use a broad range of tools."

Oh, great-that's just what you wanted to hear, right? But even as scramble to unscramble their marketing efforts, Manners is laying it all on the line-or, rather, online. As editor of the 2-year-old e-zine Reveries. com (http://www.reveries.com), Manners compiles a wealth of marketing insights, and . Says Manners, "[We] connect the best and brightest marketing thinkers with anybody interested in new and different marketing ideas."

Visually engaging, Reveries bills itself as a "digizine," complete with covers and tables of contents. Interview subjects range from the familiar to the unconventional. "I always look at them [based on a certain criteria]," Manners explains. "Is there something about them that really deserves exposure?" Nothing too complicated about that.

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