Why Google, Facebook and Twitter Execs Are Meeting With a Monk
In an age when we're constantly being distracted, being able to focus is the golden goose.
We may thank technology platforms like Twitter and Facebook for shrinking our attention spans down to nanoseconds, but the executives of those selfsame companies know that to grow their businesses, they need to put a priority on focus.
At the Wisdom 2.0 conference being hosted in San Francisco next month, a group of tech heavyweights will come together with yoga practitioners, mindfulness specialists and even a Benedictine monk to learn how to work and live within the demands of technology more effectively.
Zappos CEO Tony Hsieh and Huffington Post CEO Arianna Huffington are on the roster of speakers along with top executives from Twitter, Facebook, Google, Instagram and LinkedIn. Also on the 2014 speaker rundown is Eckhart Tolle, the spiritual teacher and author of New York Times best seller The Power of Now.
The annual conference, which attracted 350 attendees when it was first held five years ago, is expected to attract 2,000 attendees this year. The conference runs February 14 through 17 and tickets range from $500 to $1,500 depending on how early you reserve a spot.
The growing interest in the conference mirrors a growing trend in our relationship with technology: As we become increasingly dependent on mobile devices and social networks, we struggle to not feel controlled by them. These questions and struggles pervade both our personal and professional lives, but business leaders and executives at the Wisdom 2.0 conference will specifically address how to perform more efficiently in the workplace.
For example, last year, Gopi Kallayil, the chief evangelist for Google+, talked about how to integrate the fundamentals of a yoga-practice to be a more productive professional. Kallayil, who was born in India and grew up practicing yoga, has five fundamental rituals that he implements in every single day: focus on the essential, do one thing at a time, take time to listen to your own body's needs, make at least one minute for mindfulness each day and set appointments for the activities that will help you stay mindful.
Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.