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Attention Getters Fresh ways to get a rise out of your marketing efforts.
By Jay Conrad Levinson •
Opinions expressed by Entrepreneur contributors are their own.
Out of ideas? Looking for some inspiration? This month, we lookat some tactics guerrilla marketers have used to rejuvenate theirmarketing.
- A bakery prints a newsletter on the flip side of its breadlabels, which are inserted into the plastic bag with thebread.
- A brewery tucks a mini-catalog touting T-shirts and mugs intoevery six-pack. Today, orders are approaching 2,000 per month andclimbing.