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Attention Getters

Fresh ways to get a rise out of your marketing efforts.

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This story appears in the March 1998 issue of Entrepreneur. Subscribe »

Out of ideas? Looking for some inspiration? This month, we look at some tactics guerrilla marketers have used to rejuvenate their .

  • A bakery prints a newsletter on the flip side of its bread labels, which are inserted into the plastic bag with the bread.
  • A brewery tucks a mini-catalog touting T-shirts and mugs into every six-pack. Today, orders are approaching 2,000 per month and climbing.

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