Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Former Staff Writer
2 min read

In the near future, posts on Pinterest are bound to become decidedly more kinetic.

A select group of Pinterest users are now able to pin and view GIFs on their boards as the company is reportedly in the process of rolling out the animating feature to its roughly 70 million members.

For the uninitiated, GIF is an acronym for graphics interchange format -- a type of compressed file that is commonly used on the web for short animations.

While GIFs previously appeared as still images when uploaded to the site, now a play button appears for users who are a part of the test -- including the fashion search engine Wantering.

"We've heard from the community that they'd like the ability to post and view GIFs as Pins," the company confirmed to Mashable, "so we're testing ways to make that happen."

The company declined, however, to elaborate on how many users were testing the function or when it would be available for all users -- if ever.

GIFs made their way onto Facebook and Twitter last fall thanks to the startup Giphy, which allows users to share GIFs -- but only using Giphy URLs. The social networks themselves do not allow a native upload of GIF files.

Related: Pinterest Buys Startup Specializing in Visual Search Technology

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur