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On the Mac's 30th Birthday, Apple Does Some Horn Tooting

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This story originally appeared on PR Daily

Outside of product announcements and keynote addresses, Apple tends to be a fairly reserved company, to put it lightly. For years, the company has been called tight-lipped and secretive.

So the fact that the company added a section to its website Friday marking the 30th anniversary of the Macintosh home computer’s emergence on the market seems uncharacteristic. It isn’t just a timeline and a few words about the computer’s introduction on Jan. 24, 1984, either. There’s a video with gushing interviews with computer experts, teachers, designers, artists, and Moby:

Beyond that, the company is asking fans to share their stories in a section called “Your first Mac.”

Philip Schiller, Apple’s senior vice president of worldwide marketing, even opened up to MacWorld about the anniversary.

“Every company that made computers when we started the Mac, they’re all gone,” he said. “We’re the only one left. We’re still doing it, and growing faster than the rest of the PC industry because of that willingness to reinvent ourselves over and over.”

That may not seem like much, but for Apple, it’s an uncommon level of candor.

Of course, Apple left some of the heavy lifting to websites that were more than happy to publish retrospectives on its behalf. Forbes has this collection of quotes about the machine. Mashableoffered this brief history, which included a mention of the iconic “1984” Super Bowl ad that introduced the Macintosh.

The site 9To5Mac created its own timeline of the Mac’s three decades, which you can check out below:

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On the Mac's 30th Birthday, Apple Does Some Horn Tooting

 

Matt Wilson

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Matt Wilson is the Creative Director and Owner of Animus Creative

A branding expert, Matt wants to bring brands to life, helping businesses successfully engage with real people. Taking an approach to branding that digs deeper than the surface, Matt’s mission is to simplify branding and make business strategy visual, both externally and internally, to deeply understand your business and ensure that your customers do too, using integrity, design and creativity to gain recognition and build relationships.

Matt has been working in the Middle East since 2005, and in that time, he has worked with many global brands on their design and branding goals. These include Ooredoo, DP World, Agility Logistics, Zurich Insurance and Disney.

As an entrepreneur himself, Matt has a history of supporting startups launch and drive their business forward. Matt is also an avid outdoorsman, with a passion for mountain climbing, trekking and exploring.