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Recipe For Success

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This story appears in the July 1997 issue of Entrepreneur. Subscribe »

Cookies are more than just impulse buys for mall patrons, at least according to David B. Barr, president and CEO of Great American Cookies. And that belief is the inspiration behind the Atlanta-based franchisor's vision for growth through co-branding.

With locations up and running in Virginia and the Carolinas, the company's first co-branding partnership-with Farmington, Connecticut-based ice cream franchisor Carvel Corp.-seems to be a sweet success.

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