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How Often Should I Update My Website?

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This story appears in the March 2014 issue of Entrepreneur. Subscribe »

Q: How often should I update my website?

A: I take it your question is rooted in the buzz over how best to boost your search engine ranking. It's true that a steady stream of new posts and content can attract links from other websites and boost your search engine optimization, but let's be honest: For many businesses, maybe even the majority of them, daily updates just don't make sense--especially if fewer than 50 people a month are visiting the site. We asked Vanessa Fox, author of Marketing in the Age of Google, to tell us more.

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