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25 Super Sales Secrets

5 Experts Reveal Successful Selling Tips To Help You Close The Deal.

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This story appears in the April 1997 issue of Business Start-Ups magazine.

For many entrepreneurs, making their first sale is a monumental task. A million questions pop up, such as: How can I make my product stand out from those of my competitors? What types of questions should I ask? How do I handle objections? How should I ask for the order? For the answers to these and other sales challenges, we've asked five nationally known authors of sales books and audio tapes to share their sales secrets. Here are their 25 secrets for sales success.

Brian Tracy

Brian Tracy, president of Brian Tracy International in Solana Beach, California, is the author of several sales books, including Advanced Selling Strategies: The Proven System Practiced by Top Sales People (Simon & Schuster, $14, 800-223-2336). His sales secrets for first-time entrepreneurs are:

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