Your Crowdfunding Cheat Sheet (Infographic)
If you are looking to raise money for your company -- or keep up at cocktail parties -- you should have a few facts about crowdfunding up your sleeve.
Crowdfunding is a way of raising money for a new venture by soliciting small donations from many people online. The biggest platforms in the industry are Kickstarter and Indiegogo. In the last five years, crowdfunding has grown from a tool for off-beat bands to raise money from fans for an album they can’t afford to produce to a way for some really high tech inventors to get access to capital for their new, innovative startups.
Consider the Pebble watch. It’s a customizable, digital wristband that tells time, runs apps and sinks with your smartphone. The founding team set out hoping to raise $100,000 and raised more than $10 million on Kickstarter.
Clarity, a San Francisco entrepreneur-advisor matchmaking service, teamed up with Column Five Media to build the infographic below with a summary of what crowdfunding is, how quickly it has grown as an industry in recent years and some quick facts about the next generation of crowdfunding.
Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.