Social Media

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Former Staff Writer
1 min read

Have we become so hooked on social media that the only feasible solution is corporal restraint?

That’s what Coke is suggesting -- in a new viral marketing campaign, no less -- touting the launch of a faux new product it’s calling The Social Media Guard.

The bright red, Elizabethan collar (most familiarly known as the cone of shame that is adorned by pets post-surgery) redirects the gaze of mobile addicts from their devices back to reality -- “Remember that?” taunts the ad. “It’s the thing that happens when you run out of battery.”

Related: Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

Though The Social Media Guard restricts range of motion, wearers are still thankfully able to guzzle bottles of soda, as the ad concludes, “Share a real moment with Coca-Cola.”

Check it out here:

Related: Coca-Cola Splits in Effort to Focus on Franchising

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Will Facebook Advertising Survive After the Cambridge Analytica Scandal?