Too Much Swag! SXSW Freebies Delaying Air Travel

1 min read

Some SXSW Interactive attendees got an unwelcome surprise when they reached the airport to depart for home.

Several flights have experienced unexpected delays at Austin Bergstrom International Airport due to swag, or promotional items, in checked suitcases setting off alarms. It’s not been confirmed how many flights have been affected.

SXSW is a haven for marketers, and attendees leave with bags packed with everything from bulky electronics, like speakers and cameras, to basics like T-shirts and tote bags.

Initially, the ABIA reported that inks on certain magazines were registering as bombs. However, officials later determined that Transportation Security Administration agents aren’t able to determine what’s in some densely-packed bags going through screenings. In those cases, security agents are forced to go through those bags by hand, item by item.

The ABIA recommends that airline passengers leaving SXSW pack promotional items in their carry-ons to get through security more quickly. 

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur