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Trend Watch: Part I

What's New! What's Hot! What Sells A Lot!

This story appears in the December 1996 issue of Entrepreneur. Subscribe »

Got a clue? We do, and we're willing to share. Culled from hours of research, observation and talks with experts in a variety of industries, the following pages contain our picks for the 14 hottest trends for 1997 and beyond-not to mention dozens of products, styles and services we predict will spark sizzling sales.

What trends look particularly hot? Perhaps the biggest force shaping the future is the approaching millennium. Giving rise to a whole raft of businesses related to personal growth and New Age thinking, the millennium is so important, we've devoted an entire article to the topic (see "2001: A Business Odyssey").

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