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If Looks Could Kill.

Dirty socks underneath your desk, unplugged fax machine, paw prints on's time to take your image as seriously as you do your business.

This story appears in the April 2000 issue of

It's an exhilarating experience when you've shortened your commute to a walk down the hallway and the worldwide headquarters of your start-up venture is based-well, in your basement. You're now your own boss-and you're going to break all the rules.

Hold on, James Dean. If you throw caution to the wind and ignore the image your business is projecting, you could be ruining your chances for success. And while today's business dress codes may have relaxed, certain codes of conduct are still expected among successful businesses. From phone follies to sporadic service, following are the areas homebased businesses often find troublesome.

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