Have a Burning Business Question? Ask the Expert: Joanna Lord.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
Founder of This Dog's Life
3 min read
Opinions expressed by Entrepreneur contributors are their own.

With the barriers to entry becoming lower and lower, many people are deciding to ditch their corporate job for the of . And while choosing to head down an innovative path is commendable, it isn't easy -- especially when it comes to standing out from the crowded marketplace. One of the to do this is to have your company at top of mind with consumers, a tactic that involves impeccable and marketing. While employing this type of strategy is a necessity in a competitive landscape, it isn't easy and mistakes can hamper or kill a startup's concept.

Have a Burning Business Question? Ask the Expert: Joanna Lord.
CMO of BigDoor Joanna Lord
Image credit: Joanna Lord

Thank goodness for Joanna Lord. As the at BigDoor, a Seattle-based startup focused on branding and loyalty programs for big like , and , she knows a thing or two about the world of marketing -- and she is looking to help newly-minted founders.

"Entrepreneurs have an exciting time ahead of them," she says. "There are some brilliant brands out there doing remarkable things, and the opportunities open to this next generation of big thinkers are huge. I’d love to help them in anyway I can."

Related: How Steve Jobs Blew Up the Rules of Branding

Prior to her CMO role at BigDoor, Lord was the VP of growth marketing at inbound-marketing and SEO software company , where she managed acquisitions, retention and marketing. Throughout the years, she has taken her marketing skills outside the business confines by mentoring at both and Founders Institute, while also teaching students at the University of Washington and making her way on the speakers' circuit, discussing an array of relevant topics.

Besides cutting her chops in the world of marketing, Lord has been an entrepreneur herself, as she is the founder of ISITaYES, a social-shopping app. This experience has allowed Lord to know the inside workings of startup life, a world that isn't as sexy as many perceive it to be.

Related: Brand Like Your Company Really Matters

"When I talk in front of newly minted co-founders or startup teams I like to point out how hard it’s going to be. I like to throw at them all of the things that went wrong and all the lessons I learned the hard way," says Lord. "I like to remind them it's not about the exit, that they probably won't have a salary for a while, and they just entered a relationship with their desk. Then I like to point out I’m sharing all of this with a big smile on my face because I couldn’t be happier." 

For this month only, Lord is looking forward to answering your questions pertaining to the world of branding and marketing. Her expertise runs the gamut, so feel free to include queries about growth marketing, analytics, community marketing, consumer engagement and how startups can build a brand. Submit your questions in the comments section below or tweet us, using the hashtag #ENTexpert. One topic will be selected by the editors of Entrepreneur and addressed by Lord in a weekly write up here. 

Related: The 4 Elements of a Legacy Brand

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur