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Get Webby With It

Learn how to bring your marketing efforts online.

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This story appears in the April 2000 issue of HomeOfficeMag.com.

Need 10 good reasons to invest in another book on marketing? Check out the chapters in the new cyber-sensitive edition of Marketing for the Home-Based Business (Adams Media, $10.95). "While there are tons of books on operating a business out of your home, none specifically and exclusively focuses on marketing," says author Jeff Davidson.

In addition to in-depth coverage of basics like phone marketing, creating a print image, networking and the importance of location, the new edition delves into your newest marketing resource: the Internet. "Having a good Web site has become a common business tool, like having a fax machine," Davidson explains.

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