Get Webby With It
Learn how to bring your marketing efforts online.
Need 10 good reasons to invest in another book on marketing? Check out the chapters in the new cyber-sensitive edition of Marketing for the Home-Based Business (Adams Media, $10.95). "While there are tons of books on operating a business out of your home, none specifically and exclusively focuses on marketing," says author Jeff Davidson.
In addition to in-depth coverage of basics like phone marketing, creating a print image, networking and the importance of location, the new edition delves into your newest marketing resource: the Internet. "Having a good Web site has become a common business tool, like having a fax machine," Davidson explains.
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