This story appears in the
April 2000 issue of
Startups.
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Need 10 good reasons to invest in another book on marketing?
Check out the chapters in the new cyber-sensitive edition of
Marketing for the Home-Based Business (Adams Media, $10.95).
"While there are tons of books on operating a business out of
your home, none specifically and exclusively focuses on
marketing," says author Jeff Davidson.
In addition to in-depth coverage of basics like phone marketing,
creating a print image, networking and the importance of location,
the new edition delves into your newest marketing resource: the
Internet. "Having a good Web site has become a common business
tool, like having a fax machine," Davidson explains.
In the "Marketing Online" chapter, Davidson offers
tips on how to build a successful Web site that hooks visitors, as
well as how to promote your site both on and offline. In
"E-mailing and Faxing from Home," Davidson provides
ground rules for creating effective messages and tells you how to
make e-mail an integrated part of your total marketing efforts.
Marketing for the Home-Based Business is available online at
www.BreathingSpace.com
Julia Miller is a Los Angeles-based writer who specializes in
business and marketing. She can be reached at juliam129@aol.com.