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This story appears in the November 1996 issue of Entrepreneur. Subscribe »

Time for a bit of fresh air-literally. Now that bottled water is no longer the luxury item it once was, perhaps the health-conscious masses are ready to take the next step and pay for-gulp!-oxygen.

"We're the bar of the 21st century," proclaims Lissa Charron of the Toronto oxygen bar she and partner Shamila Hunter, 33, launched in March. "These [bars] should be like Starbucks: They should be everywhere and [sell their offerings] for an affordable price."

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