How to Choose the Right Video Platform for Your Business (Infographic)

Free Book Preview Winfluence

Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.
Social Media Editor at Entrepreneur.com
2 min read
Opinions expressed by Entrepreneur contributors are their own.

It’s no secret that video has become a major component of many brands. From newspapers to startups to blogs, you can't load up a website without someone's latest video feature loading before your eyes.

With YouTube having some of the most engaged users, you’d be doing your business a major disservice by not having a 30-second video explaining your product or service. So get yourself a tripod and start filming.

Related: 8 Ways to Get the Most Out of Instagram

Creating a video is easier than you think. All you need is a smartphone and a video-editing app.

In case you need further convincing, check out these fun tidbits about five of the most popular platforms, according to data compiled in an infographic by online marketing firm Gryffin Media.

  • YouTube: The second most visited website in the world.

  • Vimeo: Known for high-quality videos. Filmmakers will post their movies here.

  • Google Hangouts: Record video chats and use them as part of your marketing strategy.

  • Instagram: 40 percent of the most-shared videos were created by brands.

  • Vine: Five vines are tweeted every second.

Check out the full infographic below. 
 

More from Entrepreneur

Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur