Foursquare

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
1 min read

If you’re the "mayor" of your favorite coffee shop on Foursquare, you may not be able to hold on to that title for much longer. At least not on Foursquare's main app.

The location-based social networking service announced this week that it is revamping its flagship app while spinning off its defining "check in" feature into a new app called Swarm.

Related: The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Ostensibly looking to take on sites like Yelp, the Foursquare app is getting an update with an emphasis on discovery and tailored, personalized search. The company said the revamp was inspired the idea that finding new places should be "informed by the people you trust…The opinions of actual experts should matter, not just strangers."  

Later this summer, Swarm will be released to allow users to see which of their friends are out and about, without having to text or tweet them (this is where the "check-in" will live). The app echoes Facebook's Nearby Friends feature, announced last month.

Related: Want to Avoid People? There's An App for That.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.