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Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.

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This story appears in the June 2014 issue of Entrepreneur. Subscribe »

Marketing

Funding and creative power from the people

Only three and a half years out of film school, Landon Donoho has produced commercials for Sony's PlayStation 4, Toyota, Gatorade and Disney. The Atlanta filmmaker's impressive résumé was built up from posting winning entries on Zooppa, an advertising and digital marketing platform that sets up competitions to uncover new talent and save its clients hundreds of thousands of dollars.

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