Inventions

Would You Sip on Drinkable Sunscreen?

2 min read

Does the thought of drinking sunscreen make you cringe? One company hopes to change your mind.

Osmosis Skincare says its Harmonized H20 UV Protection blocks UV rays after being ingested. The company's website claims that the drink uses "innovative new technology that isolates the precise frequencies needed to neutralize UVA and UVB."

Osmosis Skincare recommends taking two milliliters of Harmonized H20 every four hours, waiting one hour after drinking before exposure to the sun. The drink – which has the consistency of water, not sunscreen – comes in both tan-enhancing and non-tanning formulas, and sells for $30 for a 100-milliliter bottle.

Related: Don't Make These 10 Startup Mistakes

Osmosis Skincare estimates that 98 percent of people can be protected by the technology used to isolate and cancel the effects of UV radiation. Harmonized H20 has not been evaluated by the FDA.

The drinkable sunscreen is part of a wider "Harmonized Waters" line of beverages that claim to improve your health on a cellular level. These beverages are intended to protect from anything from allergies, hangovers and mosquitos.

Whether or not Harmonized H20 ever becomes a common beach beverage, the sunscreen industry is always looking for fresh innovation as summer approaches. Meanwhile, the FDA has been hard at work attempting to counteract inaccurate selling points. With revelations that all SPF values over 50 offer essentially the same level of protection and that creating "waterproof" or "sweatproof" sunscreen is impossible, sunscreen brands are being forced to change up their bold labeling. Maybe Osmosis Skincare has lucked out by avoiding the FDA altogether – and avoiding blame if any Harmonized H20 sippers end up getting burned. 

Related: Just Add Water: Powdered Alcohol Approved by the U.S. Government

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.