Remember: Customer Success is Easier Than Customer Acquisition

Not every Duke undergrad is also a co-founder. Bryan Silverman was chosen as our Entrepreneur of 2012 thanks to his company's innovative marketing concept — printing coupons on restroom toilet paper. Running a business while in school has changed Silverman, and for the better. He says that not only has his motivation skyrocketed but he's learned something about himself — that he likes sales. Silverman talks more about what entrepreneurship has taught him about himself in this short video.

Related:

Meet the Innovative Entrepreneurs Who Won Entrepreneur of 2013

College Entrepreneur of 2013: Nelly Garcia

College Entrepreneur of 2012: Bryan Silverman

Catching up with Entrepreneur of 2012 Limor Fried

Edition: December 2016

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