Remember: Customer Success is Easier Than Customer Acquisition

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Not every Duke undergrad is also a co-founder. Bryan Silverman was chosen as our Entrepreneur of 2012 thanks to his company's innovative marketing concept — printing coupons on restroom toilet paper. Running a business while in school has changed Silverman, and for the better. He says that not only has his motivation skyrocketed but he's learned something about himself — that he likes sales. Silverman talks more about what entrepreneurship has taught him about himself in this short video.


Meet the Innovative Entrepreneurs Who Won Entrepreneur of 2013

College Entrepreneur of 2013: Nelly Garcia

College Entrepreneur of 2012: Bryan Silverman

Catching up with Entrepreneur of 2012 Limor Fried

Edition: October 2016

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