Remember: Customer Success is Easier Than Customer Acquisition
Not every Duke undergrad is also a co-founder. Bryan Silverman was chosen as our Entrepreneur of 2012 thanks to his company's innovative marketing concept — printing coupons on restroom toilet paper. Running a business while in school has changed Silverman, and for the better. He says that not only has his motivation skyrocketed but he's learned something about himself — that he likes sales. Silverman talks more about what entrepreneurship has taught him about himself in this short video.